Public Storage
Facilities Case Study

Overview

In 2018, Public Storage initiated a large-scale branding update to enhance the visibility and consistency of its properties nationwide. Image National played a pivotal role in executing this initiative, successfully updating signage across 1,500 locations. Through strategic planning and expert execution, Image National ensured that each facility received a signage solution tailored to its unique needs while maintaining a cohesive brand identity.

Nationwide signage rebrand for public storage case study

Comprehensive Signage Solutions

Public Storage requires diverse signage types to accommodate different property structures and operational requirements. Image National delivered a wide range of solutions, each designed to maximize visibility and brand impact:

Wall Signs: FCO, Channel Letters, Raceways
Freestanding Signs: Pylons, Monuments, Multi-Tenant Displays
Directional/Wayfinding: Freestanding, Wall Mounted
Vinyl Applications: Door Vinyl, Window Vinyl

Each of these elements was thoughtfully designed to enhance the customer experience, ensuring that Public Storage facilities are easy to locate and navigate.

Challenges and Solutions

The scope of this project presented a number of challenges, which Image National successfully overcame through expertise and innovation.

Navigating Complex Markets: Working in diverse and highly regulated markets required Image National to adapt strategies for compliance while maintaining consistent branding.
Diverse Building Types: Each property had its own structural and architectural considerations, requiring custom adaptations to signage solutions.
High-Volume Execution: Managing the large-scale rollout across multiple locations required precise coordination and efficiency to meet deadlines without compromising quality.

Key Accomplishments

Image National’s expertise in large-scale signage projects resulted in significant achievements, reinforcing its reputation as a leader in the industry.

Adaptability and Resilience: Successfully handled unexpected challenges by implementing flexible strategies and problem-solving approaches.
Manufacturing Innovation: Introduced pre-stretched face manufacturing techniques, improving efficiency and ensuring a high-quality product.
Enduring Partnerships: Built and strengthened long-term relationships with Public Storage and other key partners, fostering trust and collaboration.
Enhanced Industry Expertise: Continuously improved knowledge and techniques, staying ahead of industry trends to deliver superior signage solutions.

Seamless Collaboration

The success of this project was largely due to the seamless collaboration between Image National and various stakeholders, ensuring smooth execution from concept to completion.

Facility Managers: Regular communication and weekly progress meetings kept projects on track and aligned with Public Storage’s branding goals.
Design Team: Image National’s in-house designers worked meticulously to balance brand visibility with local compliance requirements.
Engineering Team: Ensured that all signage met local codes and industry standards for durability and safety.
Permitting Specialists: Managed permit applications efficiently, keeping projects on schedule by streamlining approvals.
Electricians & Painters: Collaborated with skilled professionals to execute installations seamlessly, often conducting onsite meetings to ensure alignment.

Conclusion

At Image National, we take pride in our ability to deliver top-tier signage solutions that enhance brand presence and operational efficiency. Our work with Public Storage exemplifies our dedication to excellence, from innovative design and precise engineering to seamless project execution. By prioritizing brand consistency, compliance, and customer-focused visibility, we have successfully positioned Public Storage for long-term recognition and success across its extensive property network.

If you’re looking for a signage partner that understands the importance of brand impact and operational precision, Image National is ready to bring your vision to life.